Ciara's music video for "JUMP," featuring Coast Contra, is a high-energy celebration of movement, rhythm, and unapologetic fun. Directed by Dave Meyers, the video showcases Ciara's iconic dance moves, vibrant style, and undeniable charisma. From cheerleading routines to rooftop choreography, the visuals are a feast for the eyes, with Ciara effortlessly transitioning between 14 different outfits and settings. The song itself is a dynamic blend of "ghetto-pop" and stadium-ready beats, embodying Ciara's signature ability to create music that resonates across diverse audiences. Coast Contra's feature adds an extra layer of energy, with their verses complementing the track's infectious vibe.