Bethenny Frankel has built an empire on honesty, hustle, and unapologetic ambition — so when she stepped into the spotlight for Sports Illustrated Swimsuit, it felt like a cultural reset. At 55, the entrepreneur, TV personality, philanthropist, and beauty‑industry disruptor delivered a shoot that was bold, elegant, and refreshingly real.

Bethenny didn’t arrive in SI as a model. She arrived as a woman who has lived, built, rebuilt, and evolved — and that’s exactly what makes her moment so powerful.

Bethenny’s SI feature isn’t about perfection. It’s about presence.

She’s long been vocal about rejecting unrealistic beauty standards, and her appearance in the iconic issue reflects that philosophy.

Bethenny’s SI images highlight her signature mix of glamour and groundedness.

She poses with the ease of someone who knows who she is — and who she’s not.

Her look blends:

It’s not about reinvention. It’s about revelation.

Bethenny’s SI moment lands at a time when she’s more influential than ever.

Her work spans:

Sports Illustrated didn’t just choose a celebrity — they chose a woman who moves culture.

Bethenny’s appearance in the issue reinforces SI’s ongoing evolution: celebrating women of all ages, backgrounds, and body types.

Her presence sends a message that resonates far beyond the page:

Bethenny embodies a new era of swimsuit icons: powerful, multidimensional, and unfiltered.